Salon products brand 10 Haircare debuted this hilarious spot during the Super Bowl -- and it managed to deliver "incisive" political commentary and big laughs in one go.
The black-and-white spot, created out of Havas Edge and directed by Super Bowl pro Bryan Buckley of Hungry Man, opens with the killer line, "America, we're in for at least four years -- of awful hair." Clearly, a not-so-veiled dig at the fluffy locks of our current Commander-in-Chief, Donald Trump.
It then continues with a call-to-action to the diverse heads and bodies of hair in this country, and the gorgeous photography (depicting everything from weird dogs to chest hair poking through a guy's button-down shirt) juxtaposed with cheeky copy makes for pure comedy"
"So it's up to you to do your part by making up for it with great hair--and we mean all hair … he hair your hair, all hair, let's make sure these next for years are 'It's a 10' years. Do your part."
"Now is the time for us to come together," said 10 Haircare Founder and CEO Carolyn Aronson in a statement. "I've always gone where they don't go, and there is no better time to push the envelope."