NBA Star Damian Lillard Raps on Creativity in Sport in Latest Adidas Spot

Portland Trail Blazers Player is Latest Athlete to Feature in 'Creators' Campaign

By Alexandra Jardine. Published on Jan 19, 2016

Editor's Pick

Portland Trail Blazers player Damian Lillard stars in the latest spot from Adidas, celebrating creators in sport. Lillard speaks in a rap/verse about what drives him to succeed, with lines like "Be a king in ya mind, but do the work of a servant." The ad ends with a motivational message that's about not listening to the doubters and creating your own game.

The spot is a continuation of the "Creators Never Follow" campaign by 72andSunny that aims to change the conversation around sport. The campaign has included ads urging viewers to "Unfollow" the likes of Lionel Messi and knock other sports stars like Gareth Bale and Ricky Rubio off their pedestals.

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Jan 19, 2016
Global Vice President, Global Communications:
Ryan Morlan
Senior Director, Global Communications:
Lia Stierwalt
Senior Director, Brand Activation:
Kelly Olmstead
Director, Global Basketball Communications:
Adam Jones
Senior Producer:
Kristin Mellqvist
Senior Producer:
Penny Pijnenburg
Chief Creative Officer:
Glenn Cole
Executive Creative Officer:
Jason Norcross
Tyree Harris
Kwaku Beke
Director, Film Production:
Sam Baerwald
Executive Producer:
Nicole Haase
Senior Producer:
Eric Rasco
Production Coordinator:
Erika Ruiz
Group Brand Director:
James Stephens
Brand Director:
Audrey Huber
Senior Brand Manager:
Ryan Warner
Brand Coordinator:
Jack Young
Business Affairs Director:
Christina Rust
Business Affairs Manager:
Noah Winter
Production Company:
Brian Beletic
Patrick Milling Smith
Brian Carmody
Executive Producer:
Shannon Jones
Line Producer:
Andy Coverdale
Head of Production:
Andrew Colón
Director, Photography:
Ben Seresin
Editorial Company:
Rock Paper Scissors
Biff Butler
Producer Assistant:
Alyssa Oh
Shada Shariatzadeh
Executive Producer:
Angela Dorian
Future Perfect Music
Andy Huckvale
Executive Producer:
Maxwell Gosling
Visual Effects Studio:
Executive Producer:
Patrick Nugent
Head of Production:
Kim Christensen
Catherine Yi
On-Set Visual Effects Supervisor:
Andy Bate
Visual Effects Supervisor:
Andy Rafael Barrios
2D Visual Effects Artist:
Cam Coombs
2D Visual Effects Artist:
Richard Hirst
2D Visual Effects Artist:
Steve Wolff
2D Visual Effects Artist:
Enid Dalkoff
2D Visual Effects Artist:
Mikey Plescia
2D Visual Effects Artist:
Michael Vagilenty
2D Visual Effects Artist:
Brendan Crockett
2D Visual Effects Artist:
Gabe Sanchez
2D Visual Effects Artist:
Kevin Stokes
Rotoscope Artist:
Tiffany Germann
Rotoscope Artist:
Cathy Shaw
Rotoscope Artist:
Robert Shaw
CG Artist:
Mike Bettinardi
CG Artist:
Michael Cardenas
CG Artist:
Joseph Chiechi
Design Studio:
My Tran
Catherine Yi
Head of Production:
Kim Christensen
Executive Producer:
Jennifer Hall
Mix Company:
Lime Studios
Executive Producer:
Susie Boyajan
Audio Mixer:
Rohan Young
Audio Assistant:
Ben Tomastik
Sound Design Company:
Barking Owl
Sound Designer:
Michael Anastasi
Creative Director:
Kelly Bayett
Ashley Benton

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