Creativity

Adidas' film for its Glitch soccer boots is a crazy mix of retro graphics, animation and random footage

Riotous video directed by Zac Ella at Agile Films is aimed at young players

By Alexandra Jardine. Published on Apr 20, 2018

Editor's Pick

Adidas is going out all out to appeal to young soccer playes in a crazy way with a new film for its Glitch interchangeable soccer boots.

Animation, seemingly random found footage and surreal, retro graphics are stuffed into the video, created by Iris and directed by Zac Ella of Agile Films. It's a riot of colorful gifs, collage, different animation styles and live action scenes cut from old ads, pharma videos, wildlife clips and even what looks like a porn film.

It also features young professional players from clubs like Liverpool, Arsenal and Paris St Germain.

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Credits

Date
Apr 20, 2018
Client:
Adidas
Director:
Zac Ella
Agency:
Iris
Production Company:
Agile Films
Board Director:
Simon Yoxall
Group Account Director:
Nicola Malcolm
Senior Account Executive:
Ted Bainsfair
Creative Director:
Rachid Ahouiyek
Creative:
Tom Loveless
Creative:
Matt Wood
Agency Producer:
Catharine Griffiths
Design:
Will Timney
Design:
Rosie Thomas

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