Mobile Ads Could (Literally) Ruin Your Life, Warns Adobe's Latest Funny Spot

More Black Humor From a Clever Campaign

By Alexandra Jardine. Published on Apr 14, 2016

Editor's Pick

We're still loving Goodby Silverstein's "Do You Know What Your Marketing Is Doing?" campaign for Adobe, so another new execution in this clever and funny series is a welcome thing. This one takes aim at mobile advertising for the first time, with a scenario where two guys are on a hike, and one gets bitten by a deadly snake.

His concerned buddy immediately suggests using his phone to search on a medical website for how to deal with a snakebite, which is what we'd all do nowadays, isn't it? Only, there are so many mobile ads popping up, making it impossible for him to look at the page he actually wants -- first he has to sign up for a newsletter, download an app, and so on. Given the black humor of some of the previous spots, you might be able to take a guess at what's going to happen, but it's executed in a totally hilarious way. Matthijs van Heijningen of MJZ directed this one.

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Apr 14, 2016
Goodby Silverstein & Partners
Rich Silverstein
Executive Creative Director:
Margaret Johnson
Creative Director:
Will Elliot
Creative Director:
Patrick Knowlton
Art Director:
Carlo Barreto
Jonathan Pelleg
Director, Content Production:
Tod Puckett
Senior Producer:
Benton Roman
Account Director:
Theo Abel
Account Manager:
Chelsea Bruzzone
Assistant Account Manager:
Aliza Niewood
Group Brand Strategy Director:
Bonnie Wan
Brand Strategist:
Etienne Ma
Brand Strategist:
Andrew Mak
Communications Strategy Director:
Christine Chen
Group Communication Strategy Director:
Dong Kim
Senior Communications Strategist:
Victoria Barbatelli
Communications Strategist:
Tara Hughes
Junior Communications Strategist:
Catherine Kim
Junior Communications Strategist:
Nicole Bruno
Group Research and Analytics Director:
Margaret Coles
Research and Analytics Director:
Cassi Husain
Business Affairs Manager:
Heidi Killeen
Production Company:
Matthijs van Heijningen
David Zander
Senior Executive Producer:
Eriks Krumins
Betsy Oliver
Director, Photography:
Linus Sandgren
Production Designer:
Floyd Albee
Editorial Company:
Work Editorial
Jono Griffith
Assistant Editor:
Jasmina Zaharieva
Executive Producer:
Marlo Baird
Jamie Lynn Perritt
Telecine Company:
Mark Gethin
Visual Effects and Finish:
Senior Producer:
Juliet Tierney
Shoot Supervisor:
Michael Gregory
Shoot Supervisor:
Jason Schugardt
2D Lead:
Michael Gregory
3D Lead Artist:
Jason Schugardt
Sound Design and Music:
Stimmung Music
Sound Design:
Sound Designer:
Gus Koven
Mix Company:
Eleven Sound
Jeff Payne

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