Is Your Super Bowl Ad a Ridiculous Ill-Judged Gamble?

Adobe's Latest Ad Warns of the Perils of a Gamble on the Big Game

By Alexandra Jardine. Published on Feb 01, 2016

Editor's Pick

Adobe's "Do You Know What Your Marketing Is Doing?" campaign continues with the sorry tale of a client who knows that his Super Bowl ad is a massive, ill-judged gamble.

This time our protagonist is sitting in a dingy bar watching the Big Game, confessing to the lowlife gambler-type guy next to him that he's "in" for four million..and it's not even his money. What's more, in his excitement about the Super Bowl, he's ignored the data. As it is eventually revealed that this gamble is on a Super Bowl ad for cream cheese, the spot in question comes on the TV. We don't have to see it to know that it's a turkey -- we only hear the Caribbean-themed, reggae-style soundtrack singing "Cream cheese from the island!" and it's pretty clear.

The spot was directed by Reset's J.C. Chandor ("Margin Call," "A Most Violent Year") and is part of the ongoing humorous campaign by Goodby, Silverstein & Partners. It will be featured across digital properties aligning with Super Bowl advertising content, and will air on TV during late night talk shows.

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Feb 01, 2016
Goodby Silverstein & Partners
Rich Silverstein
Creative Director:
Will Elliot
Creative Director:
Patrick Knowlton
Art Director:
Andrew Livingston
Simon Bruyn
Director, Content Production:
Tod Puckett
Senior Producer:
Benton Roman
Account Director:
Theo Abel
Account Manager:
Chelsea Bruzzone
Assistant Account Manager:
Aliza Niewood
Group Brand Strategy Director:
Bonnie Wan
Brand Strategist:
Etienne Ma
Communications Strategy Director:
Christine Chen
Group Communication Strategy Director:
Dong Kim
Senior Communications Strategist:
Caitlin Neelon
Senior Communications Strategist:
Victoria Barbatelli
Communications Strategist:
Tara Hughes
Junior Communications Strategist:
Catherine Kim
Junior Communications Strategist:
Elyse McAvoy
Group Research and Analytics Director:
Margaret Coles
Research and Analytics Director:
Cassi Husain
Business Affairs Manager:
Heidi Killeen
Production Company:
J.C. Chandor
Editorial Company:
Work Editorial
Rich Orrick
Company 3
Visual Effects/Finishing:
Method Studios
Sound Design:

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