Marketing Wrecks a Space Mission in Another Hilarious Adobe Ad

Fredrik Bond Helms Latest Witty Spot

By Alexandra Jardine. Published on Sep 30, 2015

Editor's Pick

During Advertising Week 2015, Adobe unveiled its latest effort in the ongoing "Do you know what your marketing is doing?" campaign. And it's just as witty and prescient as its predecessors.

In this one, we witness the impact of marketing on a space shuttle launch to Mars. As we count down to lift off, the mission (and rousing music) keeps pausing for interruptions from the marketing team -- the sponsor's asking for a bigger logo, millennials don't like the color and "we need a hashtag," Mars is no longer trending so it has to go to Pluto instead.

At each stage, the rocket changes color, logo and even the astronauts end up in branded space suits, as a kid waits eagerly for the rocket to launch. But it's all for naught since the project runs out of budget and gets pushed back to Q4.

MJZ's Fredrik Bond directed the spot, for Goodby Silverstein & Partners.

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Sep 30, 2015
Goodby Silverstein & Partners
Rich Silverstein
Creative Director:
Will Elliot
Creative Director:
Patrick Knowlton
Art Director:
Hanna Wittmark
Kate Baynham
Director, Content Production:
Tod Puckett
Senior Content Producer:
Benton Roman
Account Director:
Ed Allt-Graham
Account Manager:
Chelsea Bruzzone
Production Company:
Fredrik Bond
Director, Photography:
Jess Hall
Production Designer:
Shepherd Frankel
Jude Vermeulen
Executive Producer:
Kate Leahy
Editorial Company:
Union Editorial
Editorial Company:
Marshall Street Editors
Patric Ryan
Assistant Editor:
Melissa Geczy
Executive Producer:
Joe Ross
Executive Producer:
S.J. O'Mara
The Mill
Adam Scott
Visual Effects/Finishing:
The Mill
Executive Producer:
Sue Troyan
Visual Effects Producer:
Jordan Sharon
Shoot Supervisor:
James Allen
Shoot Supervisor:
David Lawson
2D Lead:
James Allen
3D Lead Artist:
David Lawson
Rohan Young

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