Creativity

People Do Amazing Things With Their Bodies in Advil's Super Bowl Ad

Brand But 'Floater' Spot in Big Game

By Jeanine Poggi. Published on Feb 08, 2016

Editor's Pick

Advil plans to air its first Super Bowl commercial in more than a decade.

The spot, "Distant Memory," created by Grey New York, is about people who can do amazing things -- like a grandma doing yoga, a man standing on his head and breakdancers.

The 30-second national spot is a floater, meaning there is a chance the commercial won't air depending on time-outs and official play-call reviews.

Advil appeared in the Super Bowl in 1992 with a spot featuring baseball Hall of Famer Nolan Ryan.

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Credits

Date
Feb 08, 2016
Agency:
Grey New York
Client:
Advil

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