Ballerinas Show off Serious Moves. In Blue Jeans.

Bold LA Produces This Digital Video Campaign for AG Adriano Goldschmied

Published on Jul 16, 2014

Editor's Pick

Los Angeles-based agency Bold L.A. premiered this digital video and print campaign for client AG Adriano Goldschmied earlier this week, in an effort to promote the designer's fall/winter AG contour 360 Denim launch. Director Jason Miller creates this film featuring professional ballerinas -- Laura Hand and Samantha Miller -- showing off their moves in the skinniest jeans. Toes point and legs extend as the nimble young dancers fly through the air to British artist Kindness' song "House." The team debuted the short film on Refinery29.

The idea is reminiscent of this earlier campaign from Levi's, which commissioned Korean National Ballet dancers to show off the stretchability of its denim.

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Jul 16, 2014
Bold LA
AG Denim
Jason Miller
Director, Photography:
James Frohna
Executive Producer:
Francesca Matera
Bettina Godi
Post and Color:
Chris Davis
Still Photographer:
Shane McCauley
Joz McKain

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