Penelope Cruz Writes and Directs New Agent Provocateur Film

Javier Bardem Appears in Ad to Launch Cruz's New Collection

Published on Aug 02, 2013

Editor's Pick

Penelope Cruz wasn't chilling out while she was pregnant. The actress, who recently gave birth to her second child, was busy creating another baby, her first collection for Agent Provocateur: "L'Agent." And to launch the line, she directed and produced this surreal short film starring Spanish actor Miguel Angel Silvestre, who finds himself in an opulent home mysteriously full of gorgeous, lingerie-clad women. Model Irina Shayk has a starring role as the chief seducer, who eventually puts the hunky actor under a sweaty, dizzy spell--until actor Javier Bardem (aka Mr. Cruz) appears. Ms. Cruz's pregnant sister, Monica, who co-designed the line, also makes a cameo.

The plot itself isn't groundbreaking, and we've seen more edgy creative from Agent Provocateur, which came under fire recently for this freaky advert, starring a woman being stalked by dominatrix vamps. However, it might be appropriate for L'Agent, meant to be more accessible and affordable, offering underthings that people can wear everyday.

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Aug 02, 2013
Agent Provocateur
Penelope Cruz
Penelope Cruz
Art Director:
Sonia Aranzabal
Production Company:
Ivo van Vollenhoven
Olga Jabal
Director, Photography:
Edu Grau
Post Production:
Exit Consultores Audiovisuales, Spain
Fernando Guariniello
Music/Music Publisher:

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