Creativity

The Kiwi Accent Baffles Santa in Air New Zealand's Funny Holiday Film

Airline's Festive Spot Sees Elves Start Making Toys Like a 'Puggy Bank' and an 'Earplane'

By Alexandra Jardine. Published on Nov 30, 2017

Editor's Pick

Air New Zealand -- known for its amusing campaigns such as an in-flight safety video featuring hobbits -- pokes fun at its country's native Kiwi accent in this year's holiday spot.

In the ad, Santa and his elves are baffled by requests from New Zealanders such as a "puggy bank," a book of "magic trucks" and a "earplane." One little boy even asks for what sounds like a "new beard." The elves start assembling said items, until a furious Scottish-accented elf intervenes. Then, it's down to the cabin crew from Air NZ to explain the real meaning of the Christmas requests.

As part of the campaign, by Host/Havas, some of the mistaken toys that the Santa elves made will be given away by the airline on social media throughout December.

Air New Zealand Chief Marketing and Customer Officer Mike Tod says in a statement: "While it's no secret the Kiwi accent has been misunderstood at times, it's also a signature part of our service. In fact, for many Kiwis, being welcomed onboard an Air New Zealand flight by crew after being offshore for some time makes them feel instantly back at home. We wanted to celebrate the festive season and the Kiwi accent in a humorous and uniquely Air New Zealand way."

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About

Credits

Date
Nov 30, 2017
Agency:
Host/Havas
Chief Creative Officer:
Darren Spiller
Client:
Air New Zealand
Executive Creative Director:
Jon Austin
Senior Copywriter:
Hadleigh Sinclair
Senior Art Director:
Jack Delmonte
Group Account Director:
Oli Cassidy
Senior Account Director:
Jo Thomasson
Planning Director:
Jess Page
Senior Broadcast Producer:
Karen Muxworthy
Production Company:
Finch
Director:
Alex Roberts
Executive Producer:
Corey Esse
Producer:
Amy Dymond
Director of Photography:
Tim Tregoning
Production Designer:
Bruce Everard
Editor:
James Ashbolt
Edit House:
Arc Edit
Post Production:
Finch
Music:
Song Zu
Photography by:
Matt Baker
Photography Production:
Louis & Co
Media Agency:
Dentsu Aegis Network

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