Air New Zealand: Forget Everything You Know About Flying - Guardian

Rethink your flying experience.

Published on Oct 12, 2010

Editor's Pick

Albion has launched "Forget Everything You Know About Flying," a new effort asking travelers to rethink their flying experience, at least when it comes to Air New Zealand.

The effort is meant to highlight the design- and traveler-minded interiors, seats and service in Air NZ's new B77-300s, via a series of clever banner ads featuring a "Personal Space Invaders" game, the Kiwi Font Family, and flight attended who appears to step out of her bounds.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Oct 12, 2010
Art Director:
Tim Bateman
Air New Zealand
Steve Heath
Executive Creative Director:
Nick Darken
Art Direction:
Teddy Keen
Brian Finke
Photographer Agent:
Trish South
Post Production Partner:
Smoke & Mirrors
Media Agency:
Walker Media

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.