In Latest Emotive Film, Air Wick Creates a Memento of Home for Three Downsizing Couples

This Time, Brand Distills the Scent of Home as a Parting Gift

By Alexandra Jardine. Published on Nov 10, 2015

Editor's Pick

Last year, Air Wick gave a military father the gift of a fragrance based on home for a holiday gift in a moving film through Droga5. This holiday season, the brand is doing the same, but for three couples who are moving out of their beloved family homes after decades, as they downsize and move to smaller premises.

The film, directed by Zachary Heinzerling (a documentary maker Academy Award-nominated for "Cutie and the Boxer"), takes the three couples -- from the U.K., Italy / Germany and the U.S. -- and focuses on what's important to them about home, from the flowers in the garden to the mulled wine in the kitchen, before we find out what's in their customized home fragrance created by Air Wick's perfumer. Their personalities and eccentricities are lovingly portrayed -- and knowing that they're leaving their homes forever makes the film extra specially emotive.

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Nov 10, 2015
Droga5 New York
David Droga
Air Wick
Chief Creative Officer:
Ted Royer
Group Creative Director:
Tim Gordon
Group Creative Director:
Nick Klinkert
Craig Gerringer
Art Director:
Conner Tobiason
Nic Bauman
Art Director:
Sean Park
Chief Creative Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Production Group Manager:
Topher Lorette
Leah Donnenberg
Global Chief Strategy Officer:
Jonny Bauer
Group Director, Strategy:
Jonathan Gadd
Director, Strategy:
Deaglan McFarland
Senior Brand Specialist:
Danielle Travers
Brand Strategist:
Graham Jones
Senior Social Strategist:
Calvin Stowell
Comms Strategy Director:
Samantha Deevy
Senior Communications Strategy:
Bryn Little
Data Strategy Director:
Lily Ng
Group Account Director:
Angela Kosniewski
Account Director:
Michelle Feeley
Account Manager:
Sara Fletcher
Account Manager:
Trace Schlenker
Project Manager:
Andrea Verenes
Reckitt Benckiser
General Manager, U.S. Marketing:
Christopher Tedesco
Director, Marketing:
Maureen Valdes
Senior Brand Manager:
Heather Santos
Brand Manager:
Harish Phadke
Production Company:
Ways & Means
Zachary Heinzerling
Director, Photography:
Stuart Winecoff
Executive Producer:
Lana Kim
Executive Producer:
Jett Steiger
Lia Mayer-Sommer
Cut & Run New York
Akiko Ikawaka
Assistant Editor:
Joe Simmons
Executive Producer:
Raná Martin
Ellen Lavery
Post Production:
Roma VFX
Flame Artist:
Vincent Roma
Martin Crane
Sound Director:
Sonic Union
Rob McIver

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