Air Wick Sends a Deployed Hero Whiffs of Home

Droga5 and Director Keith Ehrlich Brings Family Together for Holidays in Unique Way

Published on Dec 11, 2014

Editor's Pick

Just in time for the holidays, Air Wick sends a soldier a little bit of home. The Reckitt Benckiser-owned air freshener helped the Fellers, a Raleigh, N.C.- based family of eight, send patriarch Kearen familiar memory-filled scents while he is stationed at the Qatar Air Force base.

This emotional "Home is in the Air" film is agency Droga5's first creative effort for the company. Directed by Keith Ehrlich and produced out of Uber Content, it follows military wife and mother Cortney Feller as she and her six children try to capture comforting scents for Air Wick to recreate in custom candles for dear dad. The smells of homemade apple pie, the baseball glove passed from one generation to the next and the crackling fireplace are all reminders of moments the family has spent together.

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Dec 11, 2014
David Droga
Air Wick
Chief Creative Officer:
Ted Royer
Creative Director:
Tim Gordon
Creative Director:
Mike Long
Senior Copywriter:
Tara Lawall
Senior Art Director:
Devon Hong
Chief Creative Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Executive Producer:
Adam Perloff
Broadcast Producer:
Leah Donnenberg
Senior Print Producer:
Joni Adams
Global Chief Strategy Officer:
Jonny Bauer
Group Director, Strategy:
George Bennett
Senior Brand Strategist:
Will Davie
Head of Communications Strategy:
Colleen Leddy
Communications Strategist:
Bryn Little
Production Company:
Uber Content
Keith Ehrlich
Director, Photography:
Jackson Hunt
Executive Producer:
Steve Wi
Tracey Karka
Cosmo Street
Mark Potter
Assistant Editor:
Jon Allen
Executive Producer:
Maura Woodward
Heather Richardson
Color Grading:
Moving Picture Company
Executive Producer:
Adina Birnbaum
Adrian Seery
Post Production:
Switch FX
Executive Producer:
Diana Dayrit
Cara Flynn
Flame Artist:
Andrew Rea
Zeitlin Music
Roman Zeitlin
Sound Director:
Sonic Union
Rob McIver

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