Creativity

Airbnb's Jonathan Mildenhall Pays Tribute to 'Vacation Mom' in Brand's Holiday Film

CMO and Others Celebrate the Side of Mama That Comes Out While in Relaxation Mode

By Alexandra Jardine. Published on May 15, 2017

Editor's Pick

Airbnb released a cute online film for Mother's Day -- and if you look closely, you'll spot CMO Jonathan Mildenhall among those paying tribute to their "vacation mom."

The film centers around the idea that mom is a little different on vacation -- more relaxed, more goofy, doing surprising things like getting up early to be the first one at the pool. Airbnb also asked social media fans to share their own "vacation mom" stories in the comments. It's a well-observed insight, and a nice fit with the brand.

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About

Credits

Date
May 15, 2017
Client:
Airbnb

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