Airbnb's Jonathan Mildenhall Pays Tribute to 'Vacation Mom' in Brand's Holiday Film

CMO and Others Celebrate the Side of Mama That Comes Out While in Relaxation Mode

Published on

Editor's Pick

Airbnb released a cute online film for Mother's Day -- and if you look closely, you'll spot CMO Jonathan Mildenhall among those paying tribute to their "vacation mom."

The film centers around the idea that mom is a little different on vacation -- more relaxed, more goofy, doing surprising things like getting up early to be the first one at the pool. Airbnb also asked social media fans to share their own "vacation mom" stories in the comments. It's a well-observed insight, and a nice fit with the brand.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 15, 2017

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age