Creativity

Airbnb's Last-Minute Super Bowl Ad Takes Implicit Aim at Trump's Travel Ban

Spot Promoting Acceptance Was Created in Three Days

By Alexandra Jardine. Published on Feb 06, 2017

Editor's Pick

Airbnb ran a last-minute Super Bowl spot promoting diversity and inclusivity that implicitly, which made a topical point following President Trump's controversial travel ban.

The spot is a newly edited version of its previous "Accept" ad that aired in November, which melds the faces of a diverse group of people, of different ethnicities, religions and colors. Accompanying text reads: "We believe no matter who you are, where you're from, who you love or who you worship, we all belong. The world is more beautiful the more you accept." While the theme is similar to the original ad, in particular the line "who you worship" is new, and seems particularly pertinent in the wake of the executive order banning people from seven predominantly Muslim countries from entry into the U.S..

According to a report by the New York Times, the new version of the ad was put together in just three days by CEO Brian Chesky, the company's two other founders, Joe Gebbia and Nathan Blecharczyk, and CMO Jonathan Mildenhall, after Airbnb heard there was media space left in the Super Bowl.

Mr. Chesky had already spoken out publicly criticizing President Trump's executive order, and Airbnb offered free and subsidized housing for people affected by the travel ban after it was imposed.

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About

Credits

Date
Feb 06, 2017
Agency:
In-house
Client:
Airbnb

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