Americans Invade an Aussie Christmas in Aldi's Holiday Ad From Down Under

Snowflakes and Reindeer Versus Prawns at the Poolside

By Alexandra Jardine. Published on Nov 07, 2016

Editor's Pick

Aldi may be more taking a more traditional approach to Christmas advertising in the U.K., but in Australia, the brand remains as provocative and un-whimsical as you can get in its holiday spot.

The retailer has played with the idea of the "perfect Aussie Christmas" before and now takes the theme one step further as a household of festive sweater-wearing Amerians called the "Tinkletons" invade an Australian household telling them how not to do Christmas. As they descend with tinsel, reindeer and fake snow, they pop up creepily all over the house, scolding the family for BBQ-ing prawns on Christmas day, inappropriately summery clothing and hanging out in swimwear. But then, there's a twist, as the American kids start to rebel; turns out they like pools and hate skis after all.

The spot is by BMF Sydney and was directed by Nick Ball at Finch. BMF creative director Alex Derwin said in a statement: "To an outsider, an Aussie Christmas feels weird and wrong, but when you get used to the sunburn and speedos you realize just how special it is. It's an insight we've used before, but this year we've put it on steroids. The Tinkletons are a device that allow us to show the 'Perfect Aussie Christmas' through a new lens. An all-singing and dancing, theatrical new lens."

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Nov 07, 2016
BMF Sydney
Aldi (Australia)
Executive Creative Director:
Cam Blackley
Creative Director:
Alex Derwin
Hans-Christian Berents
Gooch Richards
Rosita Rawnsley-Mason
Lucy Chappell
Ben Pearce
Matthew Hughes
Head of Planning:
Hugh Munro
Managing Director:
Stephen McArdle
Group Account Director:
Toby Hussey
Senior Account Director:
Aisling Colley
Senior Account Director:
Peitra Withaar
Account Executive:
Kellie Box
Agency Producer:
Jenny Lee-Archer
Production Company:
Nick Ball
Camilla Mazzaferro
Managing Director/Executive Producer:
Corey Esse
Production Designer:
Neville Stevenson
Production Manager:
Amanda Yu
Post Production and Visual Effects:
Drew Downs
Post Production and Visual Effects:
The Refinery
Jack Hutchings
Editorial Company:
The Butchery
Music and Sound Production:
Rumble Studios
Sound Design:
Rumble Studios
Director, Photography:
Lachlan Milne
Art Buyer:
Basir Salleh
Gavin Johns
Director, Marketing:
Sam Viney
Marketing Manager:
Kylie Warnke
Marketing Assistant:
Katherine Franulovich

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