This Funny Ad for Cheap Bread Might Just Creep You Out a Bit

New Spots out of Australia for Aldi Continue Quirky House-Brand Campaign

Published on Sep 23, 2014

Editor's Pick

Discount retailer Aldi has been running its house-brand ads for some time now (one of the best was this Christmas effort from the U.K.). In a new crop from Australian agency BMF, we have this one (above), for bread, and another for olive oil. They're short, to the point, and have tremendous cut-through, emphasizing the message that Aldi is cheaper in a quirky style that's in sharp contrast to that of other grocery retailers.

The campaign has been running in the UK for 18 months and in Australia since July. Aldi Australia decided to use the same strategy following the success of the UK ads, by McCann Manchester.

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Sep 23, 2014
BMF Sydney
Managing Partner:
Stephen McArdle
Executive Creative Director:
Cam Blackley
Creative Director:
Alex Booker
Creative Director:
Philip Sicklinger
Art Director:
Patrick Chambers
Art Director:
Alex Booker
Mark Carbone
Christina Aventi
Jeff Low
Lucas Jenner
Production Company:
Rabbit Content
Post Production:
The Editors
Post Production:
White Chocolate
Agency Producer:
Mel Herbert
Bernard Garry
Music and Sound Production:
Rumble Studios
Director, Photography:
Peter Eastgate

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