Creativity

Jennifer Hudson Surprises a Street Musician in Spot for American Family Insurance

Henry-Alex Rubin Directs Spot With Message That Any Dream Is Possible

By Alexandra Jardine. Published on Apr 26, 2017

Editor's Pick

In a new campaign for American Family Insurance, Jennifer Hudson ("Dreamgirls") surprises aspiring musicians and duets with them, to promote the messsage that any dream is possible with the right support.

In a TV spot, by BBDO New York, Hudson appears as street musician Alex Guthrie is performing in Atlanta, and launches into a duet with him to Bill Withers' "Lovely Day." Guthrie knew he was taking part in a film for American Family Insurance but not that Hudson would be appearing -- and is duly amazed. By the end of the song, the whole crowd is joining in.

The spot, directed by Henry-Alex Rubin at Smuggler, continues the insurer's "Insure Carefully. Dream Fearlessly" campaign. This is Hudson's second appearance for the brand; she appeared in its 2015 Super Bowl commercial.

In a second online film, created by Elite Media, Hudson surprises members of the Morehouse College Glee Club as they record a promo for their spring tour.

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Credits

Date
Apr 26, 2017
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
American Family Insurance
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Susan Golkin
Senior Creative Director:
Melinda Kanipe
Associate Creative Director:
Pamela Kim
Director, Integrated Production:
Dave Rolfe
Senior Producer:
Becky Burkhard
Associate Producer:
Ali Gladstone
Music Producer:
John Melillo
Director, Data Solutions:
Tina Allan
Senior Account Director:
Gati Desai Curtis
Account Executive:
Justin Choy
Assistant Account Executive:
Emily Schade
Business Manager:
Matt Friday
Group Planning Director:
Lulu Laudon
Senior Planner:
Nick Smatt
Communications Planner:
James Mullally
Production Company:
Smuggler
Director:
Henry-Alex Rubin
Executive Producer:
Patrick Milling Smith
Executive Producer:
Brian Carmody
Executive Producer:
Drew Santarsiero
Chief Operating Officer:
Andrew Colon
Line Producer:
Leah Fleischmann-Allina
Director, Photography:
Josh Richards
Behind the Scenes Production Company:
TEMPT
Director:
Brian Bain
Director:
Jake Springfield
Editorial Company:
Rock Paper Scissors
Executive Producer:
Eve Kornblum
Producer:
Lisa Barnable
Editor:
Damion Clayton
Assistant Editor:
Michael Shugarman
Telecine Company:
The Mill
Telecine Artist:
Fergus McCall
Senior Color Producer:
Natalie Westerfield
Conform/Finish Company:
Rock Paper Scissors
Conform:
Edward Reina
Producer:
Barbara Kontarovich
Mix and Record Company:
Heard City
Engineer:
Philip Loeb
Producer:
Sasha Awn

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