Annie's Recreates the Marshmallow Experiment, With Mac & Cheese

Muhtayzik-Hoffer Asks Kids to Choose Between Eating Now, or Waiting 10 Minutes To Try Something Better

Published on Nov 11, 2013

Editor's Pick

Remember the Stanford Marshmallow Experiment? The series of studies, which took place in the 1960s and 1970s, tested delayed gratification by offering kids the choice between getting one small treat immediately, or two treats awarded after a few minutes.

Annie's recreates the famous study, by putting a slice of pizza and a bowl of gooey, yummy mac and cheese in front of little kids, and telling them that if they wait 10 minutes, they wouldn't have to choose between the two, and have the best of both worlds -- with a large Annie's Mac and Cheese Pizza that they could have their fill of.

The two minute film doesn't just provide some insight into child psychology -- but plenty of laughs as well, as kids try their best not to touch the food in front of them, in anticipation of what they might be able to dive into if they just wait. If only waiting wasn't this hard...

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Nov 11, 2013
Muhtayzik Hoffer
Annie's Homegrown
John Matejczyk
Director, Photography:
Eric Noren
Line Producer:
Michelle Spear
Production Coordinator:
Molly Hayes
Executive Creative Director:
John Matejczyk
Executive Producer:
Michelle Spear
Creative Director:
John Matejczyk
Associate Creative Director, Copywriter:
Josh Bogdan
Associate Creative Director, Art Director:
Tony Zimney
Account Supervisor:
Courtney Lovell
Assistant Account Manager:
Kashmir Hyder
Matt O'Donnell
Assistant Editor:
Adrian Hernandez
Dave Burghardt
Eric Pascua
Executive Producer:
Jon Ettinger
Senior Producer:
Kristen Jenkins
Audio Producer:
One Union
Senior Engineer:
Joaby Deal
Musync Proliferate

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