A Trio of Ads Play up the 'Humanity' of the Apple Watch

Spots Emphasize the Emotional Aspect of the Tech

Published on Apr 24, 2015

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Apple Watch day is here, and so are a trio of new ads for the device, created by the brand's in-house marketing team and TBWA/MAL. The dialogue-free spots, like previous Apple and tech brand ads, play up the emotional aspect of the tech and show how the Apple Watch complements a particular aspect of our humanity.

Each ad splices together vignettes of people's everyday rituals against a lilty keyboard track. One shows how the watch brings us closer together--even when we're miles apart, another depicts how the watch helps fuel our action-packed lives --whether we're working out at the gym, or pushing a car out of gas, while a third shows how it enhances our morning routines.

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Apr 24, 2015
Eric Zumbrunnen
TBWA/Media Arts Lab
Executive Producer:
Carol Lynn Weaver

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