Creativity

The school run is a military-style operation in this fun Argos spot

Matthijs van Heijningen directs back-to-school ad set in a helicopter

By Alexandra Jardine. Published on Jul 23, 2018

Editor's Pick

It seems as if the back-to-school ads are starting almost as early in the U.K. as in the U.S.; most U.K. state schools finished last Friday, but brands including Argos are already reminding frazzled British parents how stressful the school run can be.

A back-to-school spot by The&Partnership imagines the everyday school routine as a military-style operation (which let's face it, it sometimes is) as a family leap in turn out of a Chinook helicopter clutching bags, musical instruments and the rest (even the mom has to take the plunge too with one child's forgotten volcano model). At last they have the correct school uniform, bought at Argos.

It's a fun idea, and is directed in lively fashion by MJZ's Matthijs van Heijningen (who was responsible for another kind of lift-off, Samsung's Ostrich, last year).

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular

Credits

Date
Jul 23, 2018
Client:
Argos
Agency:
The&Partnership
CEO:
Sarah Golding
Joint ECD:
Yan Elliott
Joint ECD:
Micky Tudor
Creative Director:
Laura Rogers
Creative:
Dan Dehlavi
Creative:
Hayley Hammond
Producer:
Rick Carter
Production Assistant:
Hannah Greene
Business Director:
Gary Simmons
Account Director:
Stephanie Leonard
Account Manager:
Imogen Blackburne
Head of Planning:
Rebecca Munds
Planner:
Claire Carmichael
Production:
MJZ
Director:
Matthijs van Heijningen
Producer:
Donald Taylor
Director of Photography:
Joost Van Gelder
Cape Town Facility Company:
Migrate
Line Producer:
Libbi Ball
1st AD:
Bob Wilkins
Production Designer:
Chris Bass
Art Director:
Maria Labuschagne
SFX Supervisor:
Kevin Bitters
Stunt Coordinator:
Mo Marais
Editing:
Work Editorial
Editor:
Jono Griffith
Post Production:
MPC
CGI:
Mike Little
VFX:
Rod Norman
Producer:
Phil Whalley
Sound Design:
750 MPH
Sound Engineer:
Sam Ashwell
Music Supervision:
We Are Theodore
Music Supervisor:
Arnold Hattingh
Voice Over:
Jill Halfpenny

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.