AT&T: Daybreak - Trailer
Following the dodocahedron.
Published on Jun 06, 2012
Editor's Pick
AT&T, BBDO New York and producer Tim Kring present 'Daybreak,' an online branded series that tells a story through five online films, two websites and an app.
The story begins with the Kring-created Fox series 'Touch,' where an object called the dodocahedron (a 12-sided die) is introduced. Fans can follow the story of the mysterious object online, at Daybreak2012.com, as well as uncover layers of the story through the app and the websites.
The agency worked closely with AT&T Labs' Sanjay Macwan, to showcase technologies that the Lab has been working on and tie them into the show's narrative.
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Credits
- Date
- Jun 06, 2012
- Agency:
- BBDO New York
- Chairman/Chief Creative Offier:
- David Lubars
- Client:
- AT&T
- Executive Creative Director/Production:
- Greg Hahn
- Senior Creative Director:
- David Carter
- Senior Creative Director/Copywriter:
- Adam Reeves
- Creative Director, Art Director:
- Danilo Boer
- Executive Producer of Content and Development:
- Julian Katz
- Executive Producer of Content and Development:
- Nicholas Gaul
- Production:
- RSA Films
- Director:
- Jon Cassar
- Executive Producer:
- Jules Daly
- Executive Producer:
- Tracie Norfleet
- Executive Producer:
- Tom Dunlap
- Producer:
- Dylan Massin
- Director, Photography:
- Curtis Wehr
- Editing:
- BUTCHER
- Editor:
- David Henegar
- Online Editor:
- Zac Dych
- Editorial Executive Producer:
- Rob Van
- Post Supervisor:
- Chris Ott
- Editorial Producer:
- Christina Neferis
- Color:
- Clark Muller
- Color:
- Incendio
- Post Production Sound:
- POP Sound
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