Creativity

AT&T Launches New Brand Platform 'Mobilizing Your World'

BBDO New York Spots Feature 'Wouldn't It Be Nice'

Published on Apr 10, 2014

Editor's Pick

BBDO New York spurns talkative tots in favor of big, dramatic stories, via a new ad campaign for AT&T. "Mobilizing Your World" shows off the full suite of AT&T capabilities, from Digital Life to how the company enables small businesses to do what they want. The whole thing is backed by a soaring instrumental version of "Wouldn't It Be Nice" by the Beach Boys. The spots debuted during the 2014 Masters Tournament.

The campaign replaces the "Rethink Possible" tagline that was launched four years ago.

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Credits

Date
Apr 10, 2014
Agency:
BBDO New York
Client:
AT&T
Worldwide Chief Creative Officer:
David Lubars
Agency:
BBDO New York
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Matt MacDonald
Creative Director:
Matt Vescovo
Copywriter:
Bill Heater
Art Director:
Marc Klein
Group Executive Producer:
Julie Collins
Executive Producer:
Diane Hill
Producer Assistant:
Sasha White
Music Executive Producer:
Melissa Chester
Production Company:
Biscuit Filmworks
Director:
Noam Murro
Director, Photography:
Eric Schmidt
Music House:
Human
Composer:
Sloan Alexander
Edit House:
Rock Paper Scissors
Editor:
Stewart Reeves
Assistant Editor:
Luke McIntosh
Visual Effects House:
Spontaneous
Visual Effects House:
Method

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