These NYC Tourists Want More Than Just a Selfie With Jason Sudeikis

Actor Gets Hijacked in AT&T Spot for Tribeca Film Festival

Published on Apr 21, 2015

Editor's Pick

Jason Sudeikis appears in this spot by AT&T promoting its sponsorship of the Tribeca Film Festival -- but the real stars are the tourists who come across him on the streets of Manhattan. With the premise that there's a film lover in all of us, the spot shows how the tourists don't just want an ordinary selfie with Sudeikis; they want to direct a movie. Bossily.

The film, by BBDO New York and directed by O Positive's Brian Billow, is running on YouTube and in theaters prior to every screening at the Tribeca Film Festival until April 26. Edits will also run on Taxi TV, mobile pre-roll, elevator TV, and on charging stations at Tribeca Film Festival events.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Apr 21, 2015
BBDO New York
AT&T/Tribeca Film Festival
Brian Billow
Production Company:
O Positive
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Matt MacDonald
Senior Creative Director:
John LaMacchia
Senior Creative Director:
Simon Foster
Associate Creative Director:
Geoff Proud
Senior Art Director:
Will Holmes
Group Executive Producer:
Julie Collins
Executive Producer:
Alex Gianni
Gillian Burkley
Managing Director:
Mark Cadman
Senior Creative Director:
Brian Nienhaus
Production Company:
O Positive
Brian Billow
Director, Photography:
Joe Zizzo
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Edit House:
Mackenzie Cutler
Sasha Hirshfeld
Ryan Steele
Color Correction:
Company 3
Tim Masick
Visual Effects:
Flame Artist:
Jim Hayhow
Flame Assistant:
Joseph Miller

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.