Audi: Ahab

Searching for Moby Dick.

Published on Jan 25, 2012

Editor's Pick

Venables Bell and Partners work for Audi takes inspiration from "Moby Dick." The book features Captain Ahab, who searches for Moby Dick after the whale bit off part of his leg and destroyed his ship to bits.

In the spot, the whale is replaced by the Audi Quattro, and Ahab is a snow patrolman that just can't wait to hook it. But every time, the car escapes, never mind the snow and the blizzard, "mocking" Ahab.

The campaign also features a multitude of web-only spots that delve deeper into this epic struggle.

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Jan 25, 2012
Venables Bell & Partners San Francisco
Executive Creative Director:
Paul Venables
Executive Creative Director:
Will McGinness
Creative Director:
Tyler Hampton
Creative Director:
Erich Pfeifer
Art Director:
Matt Miller
Matt Keats
Director, Integrated Production:
Craig Allen
Agency Producer:
Joyce Chen
Production Company:
Epoch Films
Daniel Kleinman
Director, Photography:
Toby Irwin
Executive Producer:
Lisa Margulis
Jennifer Barrons
Editing Company:
Cut + Run
Steve Gandolfi
Assistant Editor:
Sean Stender
Editorial Executive Producer:
Michelle Burke
Editorial Producer:
Christie Price
Sound Design:
740 Sound Design
Sound Design Executive Producer:
Scott Ganary
Sound Designer:
Eddie Kim
Sound Designer:
Rommel Molina
Sound Designer:
Andrew Tracy
Original composition, By Human
Loren Silber at Lime
Visual Effects:
The Mill
Visual Effects Producer:
Adam Reeb
Visual Effects Flame Op:
Gareth Parr
Sean Coleman at Company 3

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