Creativity

This martial arts blockbuster shows off Audi's luxury technology

Matthijs Van Heijnigen directs spot showing a gangster 'escaping' with the Commodores and glass of champagne

By Alexandra Jardine. Published on Aug 16, 2018

Editor's Pick

Audi showcases all its latest luxury car technology in a new U.K. spot that starts out like an epic martial arts movie, then turns into more of a comedy.

The ad sees two rival gangs fighting it out on a rooftop, filmed in Bangkok. The hero escapes the clutches of a henchman and tensely hides in the back seat of a nearby A8. Suddenly, he's offered a foot massage and a glass of champagne appears as the stereo switches on an plays "Easy" by the Commodores. He puts his feet up and relaxes in the passenger seat of the car, despite the violence and chaos going on outside.

The spot was directed by Matthijs Van Heijnigen for BBH London, with fight sequences co-ordinated by Seng Kawee, who has choreographed martial-arts scenes in James Bond films. It debuts tonight on U.K. TV and will also be shown in cinemas. It's the first in a series of three TV campaigns planned for the brand in the next couple of months.

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Credits

Date
Aug 16, 2018
Client:
Audi
Agency:
BBH London
Marketing Director:
Benjamin Braun
National Brand & Retail Marketing:
Anna Russell
Brand Marketing Manager:
Laura Brennan
Creative Team:
Marc Rayson
Creative Team:
Callum Prior
Executive Creative Director:
Ian Heartfield
Business Lead:
Jon Barnes
Account Director:
Peter Blaseby
Account Manager:
Bella Bertolotti
Head of Strategy:
Will Lion
Strategy Director:
Damien Le Castrec
Producer:
Georgina Kent
Assistant Producer:
Sam Ramsey
Production Company:
MJZ
Director:
Matthijs Van Heijningen
Executive Producer:
Dickie Jeffares
Producer:
Donald Taylor
Director of Photography:
Ruben Impens
Post Production:
MPC
Editor:
Jono Griffith
Editing House:
Work
Sound:
Factory

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