Autistic Boy Grows Up in Spots for Four Different Brands in Autism Speaks Campaign

BBDO Brings Clever Idea to Full Commercial Block on CNN

Published on Apr 28, 2014

Editor's Pick

Autism Speaks' new campaign for "Autism Awareness Month" aimed to show how early diagnosis and the right kind of upbringing can make a lifetime of difference for kids with autism and their families, via a unique media play involving a series ads -- and multiple brands-- within a single programming block that aired during CNN's "New Day" this morning. Created out of BBDO New York, the campaign weaves its message into four different, 15-second commercials for other agency clients, like Campbell's Soup, Band-Aid and AT&T.

The campaign begins with a spot for Autism Speaks showing a family visit to a pediatrician, where a kid is diagnosed with autism. Other commercials follow, for Band-Aid, Campbell's Soup and then AT&T. As you watch, you realize the parents in each ad are the same, only growing older with each one --as does the son, who lives a normal, healthy life throughout. The last commercial shows the kid -- now a young man -- in cap and gown, ready to graduate.

A tag reads: "You just saw how early diagnosis can make a lifetime of difference."

"As a company and brand, AT&T believes that you have to rethink possible to drive human progress. That's what early diagnosis represents for children with autism," Esther Lee, senior vice president--Brand Marketing & Advertising at AT&T, said in a statement.

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Apr 28, 2014
BBDO New York
CCO Worldwide:
David Lubars
Autism Speaks
CCO, New York:
Greg Hahn
Assoc. Creative Director:
Peter Alsante
Assoc. Creative Director:
Matthew Zaifert
Dir. of Integrated Production:
Dave Rolfe
Sr. Integrated Content Producer:
Darbi Fretwell
Dir. of Digital Operations:
Clemens Brandt
Sr. Interactive Producer:
Tara Toliver
Interactive Production Co.:
Managing Director:
Kirsten Flanik
Production Company:
Content Director:
Christian Loubek
Senior Exec. Producer:
Eric Stern
Exec. Producer/Production:
SueEllen Clair
Line Producer:
James Graves
Director of Photography:
Larkin Seiple
Production Supervisor:
Blake DeRoss
Jason McDonald
Senior Assistant Editor:
Ryan Bukowski
Executive Producer:
Deborah Sullivan
Malia Rose
Beacon Street
Jon Nau
Andrew Feltenstein
Adrea Lavezzoli
Sound Mix Studio:
Sound Lounge NY
Sound Engineer:
Glen Landrum
Jon Kubik
Adam Noel

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