An adorable alien learns how to gab with humans in Babbel's delightful spot

David Shane lends gentle humor to W&K London's film for the language app

By Alexandra Jardine. Published on Apr 09, 2018

Editor's Pick

Language app Babbel humorously illustrates the benefit of communication in a delightful new film directed by comedy pro David Shane.

To show just how difficult it can be when you don't speak the language, the ad, by Wieden & Kennedy London, revolves around an alien abroad whose adorable personality is at odds with his Dr. Who-style prosthetics. No one understands his alien utterings as he tries to do something as simple as ask for his hotel room key or order a doughnut. But then, he sees an ad for Babbel, and it all changes--before long he's practicing asking for a cheese sandwich on the bus and engaging in banter with everyone he meets.

It's all documented with gentle humor and the kind of witty touches you'd expect from O Positive's Shane (who previously directed other funny creatures for Spectrum, as well as the award-winning 2015 CurrysPCWorld campaign with Jeff Goldblum).

The ad is running in the U.K., France, Germany, Brazil, Mexico, Argentina, Sweden, Australia, Portugal, Italy and Switzerland.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Apr 09, 2018
Creative Director:
Hollie Walker
Wieden & Kennedy London
Creative Director:
Kit Dayaram
Adam Newby
Will Wells
Tom Hall
Executive Creative Director:
Tony Davidson
Executive Creative Director:
Iain Tait
Account Director:
Sophy Woltman
Account Manager:
Sam Hunton
Planning Director:
Andy Wright
Creative Planner:
Rachel Hamburger
TV Producer:
Richard Adkins
Production Company:
O Positive
David Shane
Executive Producer:
Nell Jordan
Line Producer:
Nell Jordan
Director, Photography:
Tim Maurice-Jones
Editorial Company:
The Quarry
Paul Watts
Visual Effects Company:
Time Based Arts
Visual Effects Supervisor:
Luke Todd
Visual Effects Producer:
Chris Aliano
Music Company:
Mr Pape
Sound Company:
Wave Studios
Sound Designer:
Jack Sedgwick
Sound Designer:
Aaron Reynolds
Sound Producer:
Ben Tomlin
International Versioning:
Jam Worldwide

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.