Creativity

A Caribbean Town Is Stuck in a Boomerang Loop in Bacardi's Summer Ad

Brand Teams Up With DJs Major Lazer for Holiday Vibe

By Alexandra Jardine. Published on Jun 02, 2017

Editor's Pick

Bacardi has tapped into the social media phenomenon of the "boomerang" -- back and forth videos that loop scenes and moments of life -- for its summertime spot this year.

The ad, by BBDO New York, is set to the music of dance favorites Major Lazer and sees the people in a colorful Caribbean town stuck in an endless Boomerang, unable to move forward although they look like they want to break loose and dance. As the music builds, they eventually break free with the help of some Bacardi.

Keith Schofield of Caviar directed the spot. It follows Bacardi's announcement last month that it was partnering with Major Lazer on a series of concerts and collective bottles under the name "The Sound of Rum."

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Credits

Date
Jun 02, 2017
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
Bacardi
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Danilo Boer
Executive Creative Director:
Marcos Kothlar
Art Director:
Pedro Sampaio
Copywriter:
Kathryn Kvas
Senior Project Manager:
Noreen Masih
Executive Producer:
Yamaris Leon
Junior Producer:
Molly Ross
Business Manager:
Matt Friday
Senior Account Director:
Steven Panariello
Account Director:
Joshua Goodman
Account Manager:
Meghan Wood
Account Executive:
Rachel Passman
Director, Behavioral Planning:
Deyvis Rodriguez
Communications Planning Director:
Patrick Tomasiewicz
Communications Planner:
Bryant Lim
Production Company:
Caviar
Executive Producer:
Jasper Thomlinson
Executive Producer:
Michael Sogal
Director:
Keith Schofield
Line Producer:
Stephan Mohammed
Director, Photography:
Joost Van Gelder
Editor Company:
Work Editorial
Executive Producer:
Erica Thompson
Producer:
Sari Resnick
Editor:
Neil Smith
Assistant Editor:
Micah Chase
Telecine Company:
Company 3
Telecine Artist:
Tim Masick
Producer:
Rochelle Brown
Visual Effects:
Blacksmith
Shoot Supervisor:
Iwan Zwarts
2D Lead Artist:
Iwan Zwarts
2D Compositing:
Nick Tanner
2D Compositing:
Jacob Slutsky
2D Compositing:
Margolit Steiner
CG Simulation:
Michael Dunkely
Visual Effects Producer:
Megan Sweet
Music:
Soundtree Music
Composer:
Luis Almau
Composer:
Luke Fabia
Producer:
Jay James
Sound Design:
Soundtree Music
Composer:
Henning Knoepfel
Mix and Record Company:
Heard City
Engineer:
Phil Loeb
Executive Producer:
Sasha Awn
Producer:
Andi Lewis
Artist:
Major Lazer
Track:
Front of the Line

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