Bacardi's collaboration with DJ dance act Major Lazer (who just played at Glastonbury to rapturous crowds) continues, with the creation of a Snapchat Lens that will help create a music video starring fans.
The Snapchat Lens lets Snapchatters see themselves in the spotlight of their own music video-like experience as they jam to Major Lazer's new hit "Front of the Line." Fans can find the Snapcodes that will unlock the lenses on Twitter.
Bacardi will then produce the "Sound of Rum" track it's collaborating on with Major Lazer into an "epic supercut" with a compilation of snaps it has received from fans -- the first-ever music video created from custom Snapchat lenses.
The Major Lazer collaboration and campaign is by BBDO New York.