Last year, Christopher Walken was stuck in a walk-in closet playing with sock puppets in a Super Bowl ad for Kia. He returned to the big game this year, but this time, sitting in a well-appointed room, staring straight into the camera, delivering a steely warning:
"I don't want to make it tough. I just want to tell you that I've had enough. If I sound crazy, it ain't no lie baby. Bye, bye, bye."
At this point, the words might start sounding familiar -- but when Walken looks to his right, where Justin Timberlake sits, it should all sink in.
That's also when it's revealed they're both appearing in an ad for juice drink Bai.
The spot was created in-house at Bai. It turns out, the brand has dubbed Mr. Timberlake its "Chief Flavor Officer" and he was integral to the ad's development. Read more about it in on Adage.com.