Band-Aid: Magic Vision app demo

Magic away the hurt with Miss Piggy.

Published on May 23, 2012

Editor's Pick

Johnson & Johnson has released a cute demo video for Band-Aid's Magic Vision app featuring the Muppets, which Creativity reported last month. The augmented reality app (developed together with JWT New York) is designed to distract kids from their cuts and grazes; by placing an iPhone or iPad over one of a Band-Aid bandage or box, you can interact with Kermit, Miss Piggy and Gonzo. As the demo says, good luck getting your iPhone back.

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May 23, 2012
JWT New York
Chief Creative Officer:
Jeff Benjamin
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Matt MacDonald
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