Creativity

Barnardo's: '50s Wake Up

Has it always been this way?

Published on Feb 27, 2012

Editor's Pick

JCPenney launches new spots starring the hilarious Ellen DeGeneres as she navigates confusing prices and befuddling return policies. Each time, she wonders if it has always been this way -- and travels back in time to find out that in fact, things have always been just this bad when it comes to retail.

The retailer tapped DeGeneres as its new spokesperson and face of the brand last month, after announcing a massive overhaulof the way it structures its pricing, presentation, products and promotions.

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Credits

Date
Feb 27, 2012
Agency:
Brand Advisors
Client:
Barnardo's
Director:
Bryan Buckley
Production Company:
Hungry Man
Production Company Executive Producer:
Kevin Byrne
Line Producer:
Mino Jarjoura
Editor:
Avi Oron
Editing Company:
Bikini Edit
Production Company:
Driver
Founder:
JD Williams
Managing Director:
Linda Rafoss
President:
Charles Rashall
Executive Creative Director/Production:
Tom Suiter
Creative Director:
Ken Segall
Creative Director:
Michael Rylander
Director, Photography:
Scott Henriksen
Effects:
The Mill - LA
Effects:
The Mill - New York
Production Management:
Driver

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