Beats Recreates the Prodigy's 'Firestarter' Video With Euro 2016 Players in Next 'B(Ready)' Spot

Players Kane, Gotze, Griezmann and Fabregas Prepare in Video's Underground Tunnels

By Alexandra Jardine. Published on Jun 10, 2016

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Having launched its new global "b(Ready)" campaign last week with a spot featuring NBA player Draymond Green, Beats by Dr Dre turns its attention to soccer and the Euro 2016 championships in the second spot in the series.

This campaign is all about finding the perfect music to prepare for the game, and this time it's The Prodigy's 1996 hit "Firestarter" as England players Harry Kane, Germany's Mario Gotze, France's Antoine Griezmann and Spain's Cesc Fabregas run and kick their way along the underground tunnels featured in the song's original music video as they get ready to walk out into the stadium.

Adam Hashemi at Reset directed the spot, which was created by R/GA's Hustle in both L.A. and London. It breaks as European fans are eagerly awaiting the start of Euro 2016 in France today.

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Jun 10, 2016
Hustle L.A.
Chief Marketing Officer:
Omar Johnson
Vice President, Marketing:
Jason White
Executive Creative Director:
Rodrigo Sobral
Executive Creative Director:
Will Esparza
Creative Director:
Edwin Latchford
Creative Director:
Ciaran McCarthy
Edwin Latchford
John McKelvey
Art Director:
Ciaran McCarthy
Art Director:
Hannes Ciatti
Managing Director:
Romain Naegelen
Executive Production Director:
Alissa Webb
Account Director:
Lexi Vonderlieth
Account Director:
Giorgia Di Bella
Account Supervisor:
Arya Boghraty
Senior Producer:
Brandon Waters
Senior Producer:
Claire Badhams
Director, Strategy:
Poppy Thorpe
Director, Strategy:
Stephen Pirrie
Director, Strategy:
Shawn Shahani
Production Company:
Reset Content
Adam Hashemi
Visual Effects:
The Mill

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