Etrade Schools You on the Colorful Lingo of the Finance World

Cockroach Theory Is as Bad as It Sounds

Published on May 27, 2015

Editor's Pick

Financial services company Etrade makes the colorful lingo of the finance world digestible -- and a lot of fun -- with this whimsical series of animated videos, created out of agency SS+K and production company Mass Market.

Terms like Dead Cat Bounce, Alligator Spread, Cockroach Theory, Bagel Land and Stalking Horse Bid and Living Dead come to life in the funny films, which will help to make even the most clueless investors sound like they know what they're talking about. Check out the full series on the Etrade site.

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May 27, 2015
Chief Creative Officer:
Bobby Hershfield
Associate Creative Director, Copywriter:
Armando Flores
Associate Creative Director, Art Director:
Kat Lam
Andy Currie
Director, Production:
John Swartz
Senior Producer:
Pamela Shulman
Director, Client Services:
Kate Rothen
Senior Vice President, Branding and Acquisition:
Rich Muhlstock
Vice President, Head of Branding:
Wylie Kain
Digital Strategist:
Claudia Cukrov
Director, Social Media:
William Patrick Jones
Mass Market
Executive Producer:
Blythe Klippstein
Tina Starkweather
Music and Strategy
Managing Director:
James Alvich
Executive Producer:
Jenn Johnson
Senior Producer:
Alex DerHonnesian

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