The Crowd Goes Wild -- No, Really Wild -- in Insane Nike/Footlocker Spot

The Crowd Takes This Game Really Seriously

By Ann-Christine Diaz. Published on Aug 13, 2015

Editor's Pick

A typical pick up game erupts into a madhouse experience in a funny new ad for Nike and Footlocker promoting Kevin Durant's Nike KD8 shoe.

Created out of Wieden & Kennedy, Portland and directed by MJZ's Steve Ayson, the spot shows a summertime crowd enjoying a nighttime tournament when one player makes a mad slam dunk. Outside of the apathetic dunk champ Zach Lavine, who can barely take his eyes off his book, the crowd goes wild, really wild. A sax player blows his horn, street dancers to flips in the air, Kevin Durant holds the masses back with his impressive wingspan--and even one man skyrockets into the air with his jetpack.

"Every action has a crowd reaction," reads the tag.

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Aug 13, 2015
Wieden & Kennedy Portland
Creative Director:
Chris Groom
Creative Director:
Stuart Brown
Sheena Brady
Art Director:
Mike Warzin
Kevin Diller
Interactive Strategy:
Reid Schilperoort
Strategic Planning:
Brandon Thornton
Media/Comms Planning:
Charles Lee
Media/Comms Planning:
John Furnari
Account Team:
Jordan Muse
Account Team:
Katie Gurgainus
Account Team:
Chase Haviland
Account Team:
Luke Purdy
Business Affairs:
Alicia Willett
Project Management:
Emily Norman
Executive Creative Director:
Joe Staples
Executive Creative Director:
Mark Fizloff
Head of Production:
Ben Grylewicz
Production Company:
Steve Ayson
Executive Producer:
Emma Wilcockson
Line Producer:
Mark Hall
Director, Photography:
Philippe Le Sourd
Editorial Company:
Exile Editorial
Kirk Baxter
Executive Producer:
Carol Lynn Weaver
Post Producer:
Toby Louie
Assistant Editor:
Jess Baclesse
Post Executive Producer:
CL Weaver
Visual Effects Company:
Flame Artist:
Robert Trent
Visual Effects Producer:
Helen Park
Senior Digital Designer:
Justin Morris
Executive Interactive Producer:
Ben Oh
Content Producer:
Keith Rice
Art Buying:
Amy Berriochoa

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