Life's Just Not Fair for This Little Boy...Except at McDonald's

Cute New Ad Continues U.K.'s 'Good Times' Campaign

By Alexandra Jardine. Published on Jul 24, 2015

Editor's Pick

McDonald's recent U.K. ads, built around the tagline "Good Times," have had a real feelgood flavor, and the latest is no exception. It features a little boy who's always being told "no;" from the expected places (no running by the pool or jumping on the beds in the bed showroom), to disappointments even at places that are supposed to be fun (like no going on the grass when he gets taken to visit a soccer stadium). Things only look up when he gets to McDonald's. Although you might object to the idea that the only fun a kid can have is in a fast food joint, the performances have enough charm to make this appealing. Leo Burnett London created the ad and Sean Meehan of Bold directed.

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Jul 24, 2015
Leo Burnett London
Creative Team:
Matt Collier
Creative Team:
Wayne Robinson
Creative Director:
Matt Lee
Creative Director:
Pete Heyes
Executive Creative Director:
Justin Tindall
Agency Producer:
Annabel Bennett
Account Team:
Simon Hewitt
Account Team:
Rosie Greaves
Account Team:
Alisa McQuaid
Account Team:
Vicki Sinclair
Media Planner:
Chloe Grainger
Sean Meehan
Lighting Cameraman:
Sean Meehan
Production Company:
Production Company Producer:
Dave Knox
Production Company Producer:
Sam McGarry
Sam Gunn
Matthew McKinnon
Post Production:
Post Producer:
Amy Richardson
George Kyriacou
Flame Artist:
Hugo Saunders
Audio Post Production:
Sound Engineer:
Sam Ashwell
Music Composition:
MPM London

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