Barnardo's: Speak in Thumbs
Atmosphere BBDO has launched a new site for AT&T that promotes the brand's Pantech Matrix and Samsung Propel mobile devices.
In an era where text messages are typically saturated with acronyms, AT&T is urging yo
Published on Nov 11, 2008
Editor's Pick
Atmosphere BBDO has launched a new site for AT&T that promotes the brand's Pantech Matrix and Samsung Propel mobile devices.
In an era where text messages are typically saturated with acronyms, AT&T is urging you to properly state what's on your mind using the aforementioned devices' full keyboards. The site features virtual Pantech and Propel models, where visitors can type in their definitions of popular acronyms like LOL and OMG. Your entry, which includes your name and location, will be added to an ever-expanding globe which features all the color-coded submissions.
In an era where text messages are typically saturated with acronyms, AT&T is urging you to properly state what's on your mind using the aforementioned devices' full keyboards. The site features virtual Pantech and Propel models, where visitors can type in their definitions of popular acronyms like LOL and OMG. Your entry, which includes your name and location, will be added to an ever-expanding globe which features all the color-coded submissions.
Rate this Ad
You must be registered to rate this ad.
Please Login or Register Now
Credits
- Date
- Nov 11, 2008
- Client:
- AT&T
- Agency:
- Atmosphere BBDO New York
- Chief Creative Officer:
- Andreas Combuechen
- Creative Director:
- Arturo Aranda
- Associate Creative Director:
- Ron Lent
- Associate Creative Director:
- Mark Radcliffe
- Associate Creative Director:
- Deanna Vergara
- Art Director:
- Jake Blumenau
- Senior Copywriter:
- Kim Mok
- Senior Designer:
- Kat Choi
- Associate Director, Production:
- Heather Steinberg
- Senior Producer:
- Carrie Sampson
- Lead Producer:
- Ivan Corsa
- Information Architect:
- Lorenzo Colasante
- Technical Lead:
- Josh Dreier
Need a credit fix? Contact the Creativity Editors
