The Publisher of Bestselling Author William Boyd's New Interactive Story? Land Rover

Tale of Danger and Intrigue Involves a Land Rover Defender

Published on Nov 12, 2014

Editor's Pick

Bestselling British author William Boyd ("Any Human Heart," "Waiting for Sunrise") has teamed up with Land Rover to launch an interactive story, "The Vanishing Game," that weaves a narrative involving its brand into one of the author's trademark tales of danger and intrigue.

Hosted on Tumblr, the eight-chapter story is accompanied by atmospheric visuals, including photography and animation, as well as voice-over and music. The narrative concerns an out-of-work British actor who is offered the opportunity to earn 1,000 British Pounds in 24 hours for delivering a package from London to a small town in Scotland. He sets out on the trek in a Land Rover Defender -- and discovers that he has become embroiled in a scheme far more dangerous than he had anticipated.

Readers can interact with the narrative -- for example, scrolling over highlighted passages to see additional images, videos and other media supplied by Land Rover. In a crowdsourcing touch, Land Rover also curated content sent in by owners of its cars using the Twitter hashtag #WellStoried. The story is also available in ebook format via Amazon and Apple iBook.

The project is by Y&R New York, with the site produced by Tool of North America.

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Nov 12, 2014
Young & Rubicam New York
William Boyd
Chief Creative Officer:
Jim Elliott
Marc Sobier
Greg Farley
Carlos Savage
Executive Director, Content Production:
Letitia Jacobs
Executive Producer:
Craig Jelniker
Digital Producer:
Amy Chuang
Production Company:
Tool of North America
Alec Helm
Managing Director:
Oliver Fuselier
Executive Producer:
Lori Stonebraker
Brian Quinlan
Director, Photography:
Mattias Nyberg
Creative Director, Design:
Matt Gase
Tech Creative Director:
Patrick Gunderson
Associate Creative Director:
Clay Weishaar
Production Designer:
Yuee Seo
Lead Developer:
Simon Lindsay
Josh Beckwith
Seth Benson
Interactive Senior Producer:
Norma Kwee
Head of Digital Production:
Joy Kuraitis
Managing Partner of Digital:
Dustin Callif
Post Production Company:
Whiskey Tango Foxtrot
Executive Producer:
Matt Winkel
Lead Editor:
Arash Ayrom
Senior Post Producer:
Heidi Zadok
Line Producer:
Sheri Patterson
Post Production Coordinator:
Chloe Bean

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