Creativity

This autocorrect app turns nasty trolling into words of love

Sweden's Lansforsakringar is responding to racial abuse of soccer player Jimmy Durmaz

By Alexandra Jardine. Published on Jun 28, 2018

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After the World Cup game between Sweden and Germany, Swedish soccer player Jimmy Durmaz was exposed to a wave of racial trolling on social media.

Swedish insurance company Länsförsäkringar responded by creating an autocorrect app whose aim is to turn words of hate into words of love and positivity. Agency Stendahls scanned the abusive comments Durmaz got in his Instagram feed, noted down the kind of hate that he was being subjected to and added them to the so-called "Nasty Filter." When hateful terms were detected by the app, the autocorrect filtered them out and replaced them.

The idea reminds us of the TrumpwithLove website, which turned Trump's negative words into words of positivity. If you want to try it yourself, you can download the Swedish app on the app store.

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Credits

Date
Jun 28, 2018
Client:
Barnardo's
Agency:
Stendahls

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