Creativity

A Fairy Tale Ends With a Twist in This Spot for Green & Black's Chocolate

Mondelez Promotes Brand's Velvet Edition With Red Riding Hood-Themed Spot

By Alexandra Jardine. Published on Oct 19, 2017

Editor's Pick

At first glance, a new TV ad for Mondelez-owned organic chocolate brand Green & Black's is pretty creepy. The film features a "Litttle Red Riding Hood" figure riding a bike through a forest, when suddenly (having just broken off a square of chocolate) she's pursued by a pack of wolves. Fog and the music (a chilling cover of "Ready or Not " by the Delfonics, sung by Ever Hazel and arranged by Finger Music) adds to the scary atmosphere, and you're almost wondering if this could be a Halloween film.

However, all is not what it seems: after dumping her bike and running away, she covers her eyes with her hand and starts counting, and the wolves run away. This fits nicely with the tagline: "Not everything is as dark as it seems."

The ad, promoting Green & Black's Velvet Edition range, is by agency Mcgarrybowen and was directed by Dorian & Daniel at Academy. It's running on U.K. TV and online.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular

Credits

Date
Oct 19, 2017
Agency:
mcgarrybowen London
Client:
Barnardo's
Executive Creative Director:
Paul Jordan
Executive Creative Director:
Angus MacAdam
Creative Director:
Simon Connor
Creative Director:
Stephen Cross
Agency Producer:
Elaine Coyle
Business Director:
Brendan Taylor
Account Director:
Henry Carless
Production Company:
Academy Films
Director, Photography:
Andre Chemetoff
Producer:
George Saunders
Producer:
Lizie Gower
Director:
Dorian & Daniel
Project Manager:
Bugs Hartley
Post Production:
Electric Theatre Collective
Flame Artist:
Giles Cheetham
Post Producer:
Josh Robinson
Grade:
Seamus O'Kane
Grade:
The Mill
Edit:
Art Jones
Edit:
Work
Music Company:
Finger Music
Music:
Ready or Not by Hazel Tratt
Composer:
Hazel Tratt
Music Supervisor:
Chris Phelps
Executive Producer:
Clare McGrath
Sound Director:
Wave Sound Studios
Sound Engineer:
Jack Sedgwick

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.