Barnes & Noble: Nook

R/GA brands the nook

Published on Nov 24, 2009

Editor's Pick

R/GA worked with Barnes & Noble to create the brand identity, marketing plan, retail materials and online and print advertising for the retailer's e-reader, the nook.

R/GA created the nook name and logo as well as the iconography and color palette on the device's interface. The agency is also responsible for, in-store materials and print ads that were featured in the New York Times, Wall Street Journal, and USA Today.

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Nov 24, 2009
R/GA New York
Barnes & Noble

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