Best Buy: Innovators -- Super Bowl XLVI

Celebrating those who made it happen.

Published on Feb 01, 2012

Editor's Pick

CP&B takes a dramatically different route for this year's Super Bowl commercial for Best Buy. Last year, the retailer's spot included star power in the form of Justin Bieber and Ozzy Osbourne. This year, the stars are out again, but they are of a different ilk. The ad features innovators like the creators of Instagram, the founder of mobile payment company Square an Phillipe Kahn the creator of the camera phone.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Feb 01, 2012
Crispin Porter & Bogusky
Best Buy

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.