Creativity

Worn-Out Tires Lead to Disaster in Unexpected Ways in These Funny Spots

Humorous Spots for Big O Tires Remind You to Change Them Before It's Too Late

By Alexandra Jardine. Published on Jan 08, 2018

Editor's Pick

Most car-owners know they should change worn-out tires, but many of us leave it to the last minute. A humorous new campaign for Big O Tires imagines unexpected disasters that could lie in wait as a result.

In one of a series of forthcoming spots, seen here, transporting a plate of Jell-O becomes hilariously precarious for an elderly couple. (According to the creative agency, Kansas City-based Barkley, the production involved having to test out different shapes and colors of gelatin to figure out which looked funniest on camera.)

There's also a tale of a girl setting off to college whose car just can't handle one more item: the cookies mom hands her. Another depicts a driver trying to park in his garage next to a shelf-load of dodgeballs, with somewhat predictable results, while the first spot in the campaign, which broke in December, sees a woman lose her grip on the road and slide backwards downhill--towards a porcelain outlet.

"We wanted to build on Big O Tire's 55-year track record of being the brand you trust when car problems strike," says Katy Hornaday, executive creative director at Barkley, in a statement. "What better way to do that than to dream up hilarious car dramas that would land you at Big O?"

Nick Kelly at the Sweet Shop directed the spots, and the campaign also includes radio, social and in-store elements.

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About

Credits

Date
Jan 08, 2018
Agency:
Barkley
Client:
Big O Tires
VP of Marketing:
Kim McBee
Senior Marketing Manager:
Erica Staley
Executive Creative Director:
Katy Hornaday
Creative Director:
Doug Hentges
Creative Director:
Chris Cima
Executive Producer:
Melany Esfeld
Senior Producer:
JP McIntosh
Producer:
Jasmine Henry
Executive Producer:
Laura Thoel
Producer:
Kali Niemann
Production Design:
Erin D'Allesandro
Editorial Company:
Cutters
Producer:
Heather Richardson
Editor:
Dustin Kaufman
Post Production Company:
Flavor
Producer:
Neal Cohen
Color Correction:
Company 3
Artist:
Tyler Roth
Audio:
Evolution Audio
Audio:
John Blank
Writer:
Justin Smith
Art Director:
Chris Larberg

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