Bissell Marketing Exec Gets Really Gross to Demo Symphony Cleaner

Ravi Dalchand Really Wants His Pasta

Published on Aug 25, 2014

Editor's Pick

To prove the cleaning power of his company's Symphony All-in-One Vacuum, Bissell Canada Senior Brand Manager Ravi Dalchand pulled a big gross-out move before commuters on the Toronto subway.

In this new spot created out of KBS+ Toronto. Mr. Dalchand sics the cleaner on a very filthy section of the train platfom and gives it a good scrub-down. Then, to the dismay of onlookers, he dumps a plate of pasta on the washed surface and heartily digs into the meal -- even sopping up the last bits with a piece of bread.

If the product lived up to its promise, Mr. Dalchand avloided eating 99.9 % of the bacteria previously infested the floor.

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Aug 25, 2014
KBS& Toronto
Chief Creative Officer:
Gary Watson
Chief Creative Officer:
Matt Hassell
Creative Director:
Raul Garcia
Art Director:
Raul Garcia
Art Director:
Jessica Toye
Alex Bird
Senior Brand Manager:
Ravi Dalchand
Vice President-General Manager:
Craig Emmerson
Agency Producer:
Margaret Callaghan
Production Company:
Executive Producer:
Karen Tameanko
Jeffrey Zablotny
Line Producer:
Elizabeth Findlay
Line Producer:
Amanda Field
Post Production Company:
Married To Giants
Executive Producer:
Denise Shearer
Monica Remba
Assistant Editor:
Dylan Atkinson
Online Artist:
Trevor Corrigan
Online Assistant:
Preeti Torul
Color and Visual Effects:
Alter Ego
Tricia Hagoriles
Audio Producer:
Grayson Matthews

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