Bjorn Borg: Tweeting in the Dark

Flirt anonymously on Twitter.

Published on May 02, 2012

Editor's Pick

Swedish fashion brand Bjorn Borg has pushed Twitter flirting into a new league with The site lets you anonymously flirt with someone you want to hook up with, or, as the brand so delicately puts it, 'do' in the dark. (Apparently, the idea, conceived by three BBH LA creatives, resulted from a survey on what people wanted to do with the lights off).

Users type in the Twitter alias of someone they want to 'do'; the site will then notify that person that 'Someone wants to do you in the dark'. If that person enters the Twitter handle of the person who has previously entered their own name, both parties will get notified. If not, everyone stays anonymous.

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May 02, 2012
BBH Los Angeles
Bjorn Borg
Jonas Nyvang
Pelle Sjoenell
Ludwig Frossen
Philip Westman
Daniel Retz
Art Director:
Daniel Stridsberg
Production Manager:
Jesper Andersson
Creative Planner:
David Lillewarg
Digital Strategy/PR:
Erik Gollne
Jonas Rogert
Account Manager:
IyobMesfin, Britny

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