Creativity

Black Forest just made a hilarious, suggestive ad for....gummies?

Joan Creative gets delightfully silly for the Ferrara-owned brand

By Alexandra Jardine. Published on Apr 26, 2018

Editor's Pick

Candy brand Black Forest manages to insert a NSFW frisson into an ad for gummies in its new campaign. That's quite an achievement--and it's also hilarious.

Joan Creative, agency for the Ferrara-owned brand, has decided to focus on the Black Forest name by setting the ad in a kind of ridiculous faux-Bavarian fantasy world (think the Milka "Lilaberg" campaign on steroids). The tagline is "So juicy, Ja!" and throughout the ad we see the various ways the Black Forest inhabitants harvest their land to extract the juicy gummies. This includes blowing on an enormous "juice horn," while lederhosen-clad men shake the trees with suggestively-positioned sticks to collect the candies.

We also get to see the crowning of the "juice queen," the tradition of standing on mossy rocks and some hopeless bird-scarers. Directed by Sam Brown of Imperial Woodpecker, it's delightfully silly stuff, and will no doubt help it stand out in a competitive sector that also includes the likes of Haribo.

The campaign will run online and on TV while the marketing effort will also include a partnership with Lonely Planet exploring the customs and traditions of The Black Forest, via creative media agency Noble People, as well as various events throughout the summer.

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Credits

Date
Apr 26, 2018
Agency:
Joan Creative
Client:
Black Forest
Agency:
Joan Creative
Chief Creative Officer:
Jaime Robinson
Executive Creative Director:
Dave Canning
Copywriter:
Michelle Lamont
Art Director:
Rose Sacktor
Executive Producer:
Joyce Lee
Managing Director:
Karla Stewart-Vitrone
Group Account Director:
Sarah Collinson
Account Supervisor:
Katie Persichilli
Production:
Imperial Woodpecker
Director:
Sam Brown
Producer:
Michaela Johnson
Managing Director:
Doug Halbert
Director, Photography:
Simon Duggan
Production Designer:
Neville Stevenson
Costume Designer:
Barabara Darragh
Costume and Props Maker:
Amanda Piearcey
Make-up and Hair Artist:
Abby Collins
Make-up and Hair Artist:
Margaret Petchell
Production Services:
Cherokee Films
Edit and Sound:
Mackenzie Cutler
Editor:
Ian McKenzie
Editor:
Mike Leuis
Assistant Editor:
Brandon Isralasky
Executive Producer:
Gina Pagano
Sound Design/Mix:
Sam Shaffer
Visual Effects and Finishing:
The Mill
Executive Producer:
Eliana Carranza-Pitcher
Producer:
Bugs Russell
Producer:
Julia Moore
Production Coordinator:
Mia Lalanne
Shoot Supervisor:
Ruben Vandebroek
Creative Director:
Corey Brown
2D Lead Artist:
Taner Besen
2D Lead Artist:
Brice Linane
2D Artist:
Antoine Douadi
2D Artist:
Manu Gaulot
2D Artist:
James Cudahy
2D Artist:
Gabriel Kim
2D Artist:
Lucia Kim
2D Artist:
Dhruv Shankar
2D Artist:
Nathan Kane
2D Artist:
Dae Yoon Kang
2D Artist:
Yongjae Lee
3D Artist:
Sandor Toledo
3D Artist:
Tim Kim
Color:
The Mill
Colorist:
Adam Scott
Executive Producer:
Thatcher Peterson
Senior Color Producer:
Liza Kerlin
Music:
Walker Music
Creative Director and Partner:
Peter Gannon
Senior Producer:
Abbey Hendrix
Associate Producer:
Julianne Wilson
Engineer:
Christopher Keyes
Media:
Noble People

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