Black Lives Matter Asks Black People to 'Mark Yourself Unsafe' With App

Social Media Tool Launches in Week of MLK Day and Inauguration

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Black Lives Matter is making a statement in the week of Martin Luther King Jr. Day and Trump's Inauguration, launching an app that invites black people living in America to "Mark Yourself Unsafe."

In a twist on Facebook's "safety check" feature that allows users near a major crisis to let their friends know that they're safe, the app allows people to log in with Facebook or Twitter and make a statement on social media about feeling unsafe as a black person in America. Non-black people can also show their support.

The app was created by JWT New York, which first worked with Black Lives Matter in December on a campaign encouraging people to support black businesses.

Patrisse Cullors, co-founder, Black Lives Matter, said in a statement: "From slavery to Jim Crow to prejudicial and deadly policing, America has never been a safe place for black people. We need to take action to continue to raise awareness about how racism impacts our families and communities. Mark yourself unsafe and show your support."

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About

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Date
Jan 18, 2017
Agency:
JWT New York
Client:
Black Lives Matter
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