Bloomberg: Labyrinth

A game that sells.

Published on May 02, 2012

Editor's Pick

JWT New York and Bloomberg launch Labyrinth, a series of mental and physical puzzles for traders to have some fun with -- and get marketed to in the process.

Labyrinth, which is available to all Bloomberg users, is a custom gaming platform for traders to use while they are working. The package also includes Bloomberg Trading Solutions branding throughout the game. For example, 'power-ups,' which let users get to the top of leaderboards, are branded. It is designed to engage those who already use Bloomberg terminals and products and get them to learn more about the trading solutions platform.

Anybody who uses Bloomberg products from a financial institution has access to the game.

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May 02, 2012
JWT New York
Executive Creative Director/Production:
James Cooper
Creative Director:
Josh Shabtai
User Experience Strategist:
Jon Fishel
Game Designer:
Stevie Critoph
Art Director:
Ben Morejon
Alex Schaeffer
Concept Design:
Tim Nolan
Digital Production Director:
Suzanne Molinaro
Executive Producer:
Jenn Mann
Vishal Dheiman
Creative Technology Director:
Martin Legowiecki
Technical Director:
Ricky Bacon
Technical Lead:
David Wu
Manuel Munoz
Ken Jamieson
Dave Padovano
Eric Laquer
Jay Konopka
Creative Planner:
Mariam Dilawari
Creative Planner:
Adrian Barrow
Director, Music Production:
Paul Greco
Audio Post Production:
Greg Tiefenbrun
Sound Designer:
Alan Friedman
Quality Assurance:
Will Creedle
Quality Assurance:
Mishu Hassan
Quality Assurance:
Sujay Debsikdar
Director, Digital Business Ops:
Dawn Rutkoski
Analytics Lead:
Craig Stauber

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