Creativity Has All The Hotels You Want, Including the Haunted Ones

Wieden & Kennedy Amsterdam Helps You Get Into the Spirit

Published on Oct 18, 2013

Editor's Pick

It's almost Halloween -- and what better way to celebrate than to book a room in one of America's famous haunted hotels? Wieden & Kennedy Amsterdam and travel booking site goes beyond the light humor that marked prior campaigns with a new spot set in the Queen Anne Hotel in San Francisco, a hotel that was formerly a school, known to be haunted by its headmistress, Miss Mary.

A pretty terrifying piece, the spot is filmed just like a scary-movie trailer -- which makes it a nice fit for a media partnership with Fandango that will align it with trailer searches and movie ticket purchases. Movie theaters will also screen the spot during the pre-show.

The campaign also features six other hotels in movie-style posters hand-painted by Akiko Stehrenberger. They will be placed in movie theater lobbies at the end of the month.

And starting Friday, customers can search for haunted properties on -- whether "Pyscho" or "The Shining" is more to their taste.

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Oct 18, 2013
Wieden & Kennedy Amsterdam
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Zach Watkins
Creative Director:
Gen Hoey
Art Director:
Craig Williams
Zach Watkins
Head of Production:
Erik Verheijen
Agency Producer:
Elissa Singstock
Art Buyer:
Maud Klarenbeek
Digital Producer:
Matthew Ravenhall
Production Company:
Concrete Films
Mark Bernath
Director, Photography:
Maxime Alexandre
Hani Salim
Editing Company:
Wieden + Kennedy
Julien Maingois
Audio Post:
Grand Central Recording Studios
Sound Designer/Mixer:
Raj Sehgal
Post Production:
MPC Amsterdam
Flame Artist:
Lise Prud'Homme
Gerben Molenaar
Akiko Stehrenberger
Helene Polverelli

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